For a hundred years, you tuned into someone else’s world.For a hundred years, you tuned into someone else’s world.
You chose from what already existed. You were always the audience. You were never the reason the show existed.
A hundred years of listening to someone else’s choice
1920 · the radio
Someone else's schedule.
Before there was choice, there was the dial. One voice. One signal. One broadcast shared by everyone. You didn’t choose what played.
1960 · the record
Someone else's sequence.
Then music became something you could own, replay and carry home. But the experience was still fixed. The artist decided the order. You entered their world every time the needle dropped.
1980 · the walkman
Someone else's tape.
For the first time, music moved with you through streets, trains and late nights alone. It felt personal. But the voice was still borrowed.
2000 · the ipod
Someone else's songs.
A thousand songs in your pocket. Infinite compared to before. But every song, every album, every playlist was still created for someone else. The library was yours. But the content never was.
2010 · streaming
Someone else's taste.
Every song, movie & show was available instantly. You had everything. And somehow, that made it worse. You spent more time choosing than listening. More time scrolling than watching. More time searching than finding.
2020 · the algorithm
Someone else's choice.
Then the platforms decided for you. Everything started feeling personalized. But none of it was actually built for you. The system understood engagement. Not intention.
2026 · lissin
For the first time, you decide
For a hundred years, someone else decided what you heard. That’s over. Describe what you’re curious about. Lissin builds the show around you. Not recommended for you. Made for you.
